Driving Sales, Channel and Customer Loyalty
Building long term valued relationships, attracting, retaining and growing your customer base, revenue and ROI.
Turn Partner Performance into Your Competitive Advantage.
From dealer incentives to agentic AI engagement, we build the programs that transform your channel partners and customers into your biggest advocates.
What's your goal?
Why settle for a one-size-fits-all approach? Our extensive range of solutions provide a series of modular elements designed to support and deliver on your growth needs. Regardless of your sector and audience, we integrate and optimize to deliver on your strategy and plan.
Introducing Dlite -AI Powered Engagement
AI-Powered Engagement, Built to Delight Partners and Customers
Dlite’s AI agents live inside the messaging apps channel partners and customers already love and use every day, guiding purchases, unlocking incentives, and creating experiences that build loyalty and deliver true Dlite.
Available as a standalone or as an extension of our platform based solutions.
Dlite Customers
Discover how Dlite agents deliver next-level experiences—from smart upsells and targeted incentives to instant product and technical support—exactly when customers need it most.
Dlite Channel Partners
Move beyond portals. Support channel partners in the moment with always-on agents that deliver tools, incentives, and support inside the messaging apps resellers already love and use.
Who We Are
Core Loyalty is a remote-first team with over 30 years of global experience in building B2B and B2C loyalty programs that drive results.
With team members around the world and a head office near Toronto, we work seamlessly across time zones (remotely and in person) to support our clients wherever they are.
We combine global insight with local market knowledge to create programs that truly connect. Our clients trust us to understand their business and deliver tailored solutions.
Don't just take our word for it:
"We have been working with Core Loyalty for many years on a rewards and loyalty site with great success. They have always been very responsive and provided best in class customer experience for us and our Dealers. Quick to offer solutions and execute changes to our program to keep it fresh and keep our customers engaged. I would not hesitate to recommend them."
Troy, Sales & Marketing Leader
Major HVAC distributor
"We have been working with Core Loyalty for over 6 years and it has been an incredible partnership. We work with them on a B2B learning and loyalty program for both retail and internal employees. They are extremely close to our business, providing solid recommendations and feedback to keep the program going and growing. I look forward to continuing to work with Core Loyalty for many years to come."
Jamie, Senior Manager, Field Marketing & Product Training
Global consumer electronics brand
Latest Blog Posts
06May
End to End Channel Incentive Management Services
01May
The Real ROI of B2B Loyalty: Moving from "Points" to Performance
28Apr
Beyond Compliance: Using Loyalty to Navigate the HVAC A2L Transition
24Apr
Beyond Swag and Counter Days: How Data Wins Dealer Counter Preference in 2026
11Mar
The 26-Year Silence: What Your Longest-Serving Customers Won’t Tell You Before They Leave
28Nov
Are Black Friday Discounts Killing Your Customer Loyalty?